Ansuz Acoustics is celebrating 10 years of groundbreaking innovations, unrivalled passion for music, and an unwavering scientific curiosity to tap into unchartered realms of audio technology.
10 years ago, Ansuz Acoustics was founded by Lars Kristensen and Michael Børresen. After more than 20 years, Lars had actually vowed at the time never to enter the cable business again. But when Michael presented Lars with his groundbreaking ideas for audio cables, he was absolutely thrilled with the idea. Both had immediately recognized the potential of these innovative and groundbreaking cables. A short time later, they began developing the necessary production equipment, and eventually, Ansuz Acoustics was born. Now, in 2022, Ansuz is celebrating its 10-year anniversary.
They founded Ansuz out of a desire to produce cables that would make the music sound much more natural and authentic. Both Michael and Lars felt that conventional cables did not let all the music through and compressed the sound. Through testing and thorough research, they found that induction, poor mechanical stability, and unwanted noise contributed to the problem. The goal, therefore, was to develop cables and equipment to improve resonance control, reduce unwanted noise, and decrease inductance.
Ansuz – A constant quest to gain more knowledge and wisdom
The word Ansuz comes from Nordic mythology and is originally one of Odin’s runes, meaning wisdom. For Ansuz Acoustics, the meaning of the word wisdom implies the knowledge one possesses, but also the curiosity and quest to gain new knowledge and thereby become even wiser.
Over 100 years ago, Dane Peter L. Jensen built one of the world’s first loudspeakers, laying the foundation for decades of Danish dominance in sound and audio. Since then, Denmark has had a proud tradition of producing the highest quality audio and hi-fi equipment. Through years of experience, Denmark accumulated a great wealth of knowledge regarding the design and production of audio equipment.
Lars Kristensen and Michael Børresen have spent a large part of their lives in the Danish audio and hi-fi industry. Thus, they are very familiar with the Danish design and development culture of audio equipment. Both are curious by nature. They always seek new insights to become even better when it comes to designing and developing innovative audio equipment.
This boundless inquisitiveness to gain new knowledge that Lars and Michael posses has always been the driving force for Ansuz. Their quest to open up new areas of audio technology by gaining new insights into materials science and unlocking the potentials of innovative electronics is a fundamental element of both Ansuz’s philosophy and vision. A philosophy and vision to bring music closer to people by creating access to great, authentic and emotional musical experiences.
“If you are curious and really want to know what is going on, it is impossible not to develop. Developing a product is the foundation for 10 new ideas.” (Michael Børresen)
Since Ansuz’s beginnings 10 years ago, our philosophy has been reflected in the way we develop and manufacture our products. The development process of a new product also provides the basis for further, new and deeper insights. Thus, the process itself becomes the source for more new ideas for future projects. This has led to the development of a plethora of products. These range from a wide selection of audio cables to a broad range of noise reduction and resonance control devices. However, the basic idea, philosophy and vision of Ansuz are the same today as they were 10 years ago. It is exactly the same motivation, philosophy and vision that inspire our sister companies Aavik and Børresen.
“The basic idea of Ansuz, from the beginning to where we are today, is the same. But the small details that matter are much clearer to us” (Michael Børresen).
Ansuz – A story of success and long-term growth
Over the past 10 years, Ansuz has grown continuously, both in terms of production capacity and scope of new product developments. The number of employees has steadily increased and now exceeds 30.
As of 2019, Ansuz Acoustics has established its new headquarters in Aalborg, Denmark, together with Aavik Acoustics and Børresen Acoustics. This is also where our production facilities, R&D department, test labs and business administration are located. Ansuz has several audio showrooms on the site. Here, we present and demonstrate our products to customers, partners and hi-fi enthusiasts from the region and around the world.
Over the past 10 years, Ansuz has continuously expanded its dealer network to be able to offer our audio products in large parts of the world. This allows us to share our enthusiasm for outstanding and authentic music experiences with more people across borders and cultures.
Audio Group Denmark
At the end of 2020, Audio Group Denmark was established as the umbrella company for Ansuz-, Aavik- and Børresen Acoustics to strengthen all three brands. We have learned that the technological development and innovation that takes place in the product development of each of our three brands, Ansuz, Aavik and Børresen, can often be leveraged across brands.
Our goal for the future is to continue Ansuz’s growth trajectory and to keep redefining the existing boundaries in audio technology. This is because we firmly believe in our quest to unlock the full acoustic potential of music. So far we believe we have only scratched the surface. Beneath this surface still lies a vast, as yet unexplored territory just waiting to be discovered for the benefit of outstanding musical authenticity. Doing this defines the essence of Ansuz: gaining new knowledge and implementing that knowledge into audio devices to bring people closer to music that sounds absolutely natural and authentic.
“We feel, Michael and I, that we have only scratched the surface of what we can do. And that’s a nice feeling” (Lars Kristensen).
Anniversary Ansuz Darkz D2W – Limited Edition
To celebrate the 10th anniversary of Ansuz, we have developed a limited edition of a special Ansuz Darkz. The Darkz is one of Ansuz’s absolute best-selling audio products and represents the essence of Ansuz’s product development philosophy in terms of resonance control.
The Ansuz Darkz consists of 3 discs. Each of the top two discs floats on three balls for excellent handling and absorption of sound vibrations. Ansuz Darkz absorb vibrations that are not directly related to the signal path. The absorption results in audible vibration feedback that affects the sound quality. It is the natural and authentic sound that Ansuz Darkz resonance control devices are designed to preserve. There is no change to the authentic sound reproduction that often makes the sound seem unnaturally cold and harsh when conventional grounding materials are used.
This limited edition Anniversary Darkz includes both an exclusive selection of materials not yet used in our current Darkz variants, as well as a unique look that visually sets this Darkz apart from the other variants.
The Ansuz Darkz D2W anniversary limited edition features a range of exclusive materials to provide the listener with an enjoyable musical experience with the highest level of sonic precision. The three discs of the Darkz are acoustically optimized with a unique coating of zirconium and tungsten – followed by an exclusive layer of zirconium nitride. Finally, the interlayer balls are made of tungsten, a premium material in terms of stability and resonance control. These tungsten interlayer balls are normally only used in our top-of-the-line Darkz model, the Ansuz Darkz Z2 Signature, but have been added to this limited edition anniversary model to make it even more unique.
The discs of the Anniversary Darkz are further acoustically optimized by the Ansuz anniversary coating. This coating is applied to the discs in a Hi-PIMS (High Power Impulse Magnetron Sputtering) machine to create the finest and most uniform layer of zirconium and tungsten, followed by a layer of zirconium nitride.
In selecting the material composition and dimensions of the Anniversary Darkz, Ansuz was guided solely by its core philosophy, which is to always strive for the ultimate in sound quality.
“We strive to put our customers in a situation where they have that magical smile on their face” (Lars Kristensen).
Join us in celebrating Ansuz 10th anniversary and contact one of our Ansuz dealers or contact us at firstname.lastname@example.org – we would be delighted to arrange a personal appointment for an Anniversary Darkz auditioning for you. Find out what this unique Ansuz Darkz can do to unleash the full acoustic potential of your Hi-fi system.