We Are Rewind Launches Limited Edition Elvis Presley Cassette Player.
French audio brand We Are Rewind has announced a new collector’s edition release in collaboration with the Elvis Presley estate. The We Are Rewind x Elvis Presley Limited Edition Box Set is described by the company as “a timeless celebration of music history,” combining a specially designed portable cassette player with a reissued version of Elvis’ Christmas Album.
A design inspired by Elvis’s legacy
We Are Rewind states that the limited edition player, based on its existing WE-001 model, draws inspiration from the illuminated “Red Elvis” sign that appeared in the singer’s 1968 television comeback special. The matte black player features gold accents and is presented in packaging decorated with archival photographs and a gold foil silhouette of Presley.
The company claims the accompanying cassette — an exclusive reissue of Elvis’ Christmas Album — has been “remastered and reimagined for this special release.” The record, originally released in 1957, remains one of the best-selling Christmas albums of all time, including well-known tracks such as “Blue Christmas”, “Silent Night” and “O Little Town of Bethlehem.”
Blending analog appeal with modern features
We Are Rewind describes the new device as “a modern take on a classic format,” retaining the design and mechanical feel of a traditional cassette player while incorporating current technology.
The WE-001 platform features Bluetooth 5.1 connectivity, a built-in rechargeable battery offering up to 12 hours of playback, forward and rewind controls, and a 3.5 mm headphone output. It also includes a line-in recording function, allowing users to make mixtapes or record voice notes with a compatible microphone.
The company says the player delivers “high-fidelity sound reproduction optimised for cassette playback,” aiming to merge analog warmth with digital convenience for contemporary listeners.
A collector’s release for the holiday season
Positioned as both a functional audio device and a collector’s item, the We Are Rewind x Elvis edition is being promoted as a premium tribute to “one of the most important cultural figures of the 20th century.” With its inclusion of Elvis’ Christmas Album, the release is timed for the holiday season and marketed as a “holiday gift like no other.”
Pre-orders for the We Are Rewind x Elvis Presley Limited Edition Box Set open on October 15, 2025, exclusively online. only 1,957 units will be produced worldwide — a figure chosen to commemorate the original 1957 release year of Elvis’ Christmas Album. The set will be available for pre-order globally from October 15, 2025, at a retail price of €179 or $199.